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The goal for this non-profit self-mailer was to increase donations and build awareness for the national parks. I knew that I wanted this project to make use of photos and text over illustrations, and that I had a lot of information to try and make interesting while keeping it concise. My challenge was to figure out how to take complex material and parse it down to the vital information to attain the call to action. My final version included a simple donation slip and a sticker that would be tucked into the bottom of the piece.
