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The goal of this project was to give a new life to the L.O.V.E: Lebherz Oil & Vinegar Emporium brand. Upon researching, there is no singular or similar brand identity system in place as it varies from the storefront to their web site and social media channels. Inspiration was taken from simple and clean package design as well as modern, popular logo styles. Implementing this change to the brand would also have the potential to help boost sales, as people are more likely to invest into a product if the brand has a clean, cohesive, and polished feeling to it.
